*Seminar 1 9 am
Marketing for Outfitters in 2023: A Simple Framework for Success
With the digital marketing landscape constantly shifting, it can be overwhelming to try to keep up with the trends. In this presentation, I want to give you a simple, yet powerful, framework for how you can always keep your business and brand ahead of the competition. I’ll cover three key steps to success: Awareness, Interest, and Conversion. These are all pieces of the puzzle when it comes to digital marketing for your business in 2023, and beyond. This presentation will help give you a healthy perspective of how to launch your marketing campaigns for years to come.
Paul Wingfield has been involved in the outdoor industry since 2008. He’s been a guide, Outfitter owner and everything in between. His heart behind founding his business, Outfitter Marketing Pros, was his desire to serve Outfitter owners in their journey to having a successful and thriving business. He works exclusively with Outfitter owners in developing and executing effective and intentional marketing strategies that drive awareness, generate leads and convert those leads into trip bookings.
**Seminar 2 10:10 am
A Guide’s Guide to Insurance – Insurance in Plain Language
Rollin Schuster, Augusto Russell, Angela Ziogas
Navigating the waters of insurance can be difficult, but when you have a trusted and knowledgeable guide, it should be as easy as a walk in the woods on marked trails. Whatever guiding activities you do, we will explain the value of protecting your livelihood through Cross Current’s Guide Liability Insurance Programs in plain simple language. We’ll give you claim examples to help you understand your exposures and the financial impact of a covered claim. We will also share the genesis of Cross Current, what makes us different, our charitable giving, and how we are committed to protecting YOUR passion.
Rollin Schuster – Managing Principal
Rollin has over 30 years of experience in the insurance and financial services industry. In addition to being the Managing Principal of Cross Current Insurance Group, Rollin supports the insurance industry through serving on several advisory boards as well as two industry advocacy organizations and is a frequent speaker on industry-related topics.
Augusto Russell, CIC – Partner
Augusto is a Certified Insurance Counselor with over 30 years of experience in the insurance industry.
Angela Ziogas – Guide Program Manager
Angela has been working in the insurance and financial services industry for over 6 years. Angela is also a Retirement Account Manager with The Schuster Group and holds her life insurance license.
***Seminar 3: 11:20 am
The Future of the NYS Guides Licensing Program
Current and aspiring guides are curious about current and possible changes within the guide licensing program, and of general licensing and land use regulations. Joe will present an overview of current and potential updates and will field questions from the audience.
Joe is the Unit Leader for the Special Licenses Unit, and the Guides License Program Administrator, through the NYSDEC Division of Fish and Wildlife. Joe is a wildlife biologist who attended SUNY Cobleskill.
Guest Speaker, Saturday luncheon
To be determined